Shoprunner is a totally web-based ecommerce site manager. It can create fully functioning sites in minutes customised in accordance with the answers given to its site creation wizard. Sites can be preserved and further tailored whilst remaining on the host shoprunner servers. A public list of temporary sites is availiable called the ecommerce nursery.

Shoprunner also runs a reseller programme. Appointed resellers have the ability to create their own branded site for clients with no visible reference to shoprunner. They can add value to their clients with their own customisation whilst hosting the sites on the shoprunner servers using their ecommerce facilities.