San Mateo, CA, October 31, 2016 -- The Ivanka Trump brand might just be the biggest winner of the campaign season. New data from ShopRunner shows interest in the Ivanka Trump fashion line tripled in the last three months across numerous retailers carrying her brand.
Ivanka, daughter of the Republican presidential nominee, has a line of clothing, jewelry, shoes, handbags and perfume that are widely sold as the Ivanka Trump Collection. The line reportedly generated $100 million in revenue last year.
Ivanka’s July appearances at the Republican National Convention and on Good Morning America each provided a noticeable bump in interest for her brand. After introducing her father at the RNC, where she wore a blush colored sheath from the Ivanka Trump Collection, interest in that dress went up 19 times overnight, according to ShopRunner’s data. For her interview on Good Morning America, she wore a navy floral patterned dress from her brand. Interest in that dress grew six times in the days following her July 19 appearance.
Recently, some protestors have called for a boycott of The Ivanka Trump Collection because of Ivanka’s continued support of her father’s campaign. Shannon Coulter of San Francisco launched the #GrabYourWallet boycott Oct. 7 on Twitter after Donald Trump’s comments about groping women were made public. Despite a recent decline possibly due to the boycott, ShopRunner’s data shows interest in the Ivanka Trump Collection remains high.
ShopRunner is an online tool that helps its members save both time and money. ShopRunner members receive unlimited complimentary two-day shipping and free return shipping on every purchase made with ShopRunner at more than 140 online stores including clothing, shoes, beauty, electronics, home and gifts. Retailers include Neiman Marcus, Lord & Taylor, American Eagle, Tory Burch, Calvin Klein, Kate Spade and more.